Elizabeth Gleason Design Studio

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Design/Marketing Tips

Web Design: Getting Started

When preparing for a new design you should assemble the following files for your web designer.

  • Corporate style guide for printed or electronic materials
  • Names of typefaces
  • Pantone, CMYK or RGB preferred colors
  • Logo in digital format (vector format or high resolution raster)
  • Photographs of desired or suggested material i.e. key personnel, products, locations, events, community service, projects
  • Samples of all print materials i.e. flyers, brochures, ads
  • Audio and video clips i.e. advertisements or promotional materials
  • Digital or multimedia materials i.e. promotional cds or dvds
  • Samples of newspaper or magazine article or advertisements
  • Accreditation seals and membership logos
  • Maps to location
  • Written permission to use any copyrighted materials
  • A list of potential domain names you want to register

If your interested in a quotation, please fill out our form,

 

Google Docs

Interested in working in the cloud?

So if you don't know what the cloud is.... Watch this video from google on their service. We may send you files once and awhile for copy or spreadsheets. It's so much easier to keep track of one document versus numerous email versions.


 

Linked In

At all my networking meetings people keep asking me about Linked In. It ususally starts off with, what's linked in? Someone invited me and how can it help me? Well it works just like any other network that you may have except it's all in the digital world. When you need someone to do your books and you don't want to open up the phone book... Post a note on Linked In. Your connections will give you referrals. And of course, the best thing is when a client refers you to someone new. As we know the best form of advertising is word of mouth.

For it to be really beneficial you need to be active, just like you would at any of your other networking group. If someone's done a great job for you make sure you right up a recommendation for them. I also belong to trade groups and if I run into a tricky situation I post a note in a forum and wait for the response to come.


 

Google Analytics

I found this nice little video on youtube from google that will help you read the google anayltics we set up on your websites. We set up analytics on all our sites because well we love google and we think they're the best out there. You will get a weekly summary sent out to you on Mondays. And if you ever want to set up a consultation 1 to 1 just let us know.


 

Copy Writing

If you need copy writing done for your project, we have a pool of talented freelance writers to choose from.

  • Proofing is included inhouse for all design projects

May we suggest:

  • Judith Christian: Tel: (716) 397-2823
  • Julia Ciesla-Hanley: Tel: (716) 450-8765 c
  • Bruce Gleason: Tel: (716) 708-9943