Logo / Corporate Id

WIN Logo

2011

I belong to WIN, Women in Networking group sponsored by the SBDC at Jamestown Community College and Key Bank. Members include women owned business in Chautauqua County. Recently, they decided on a branding and web design project to help support the group and promote new membership. The first step was the the branding project. I was honored that I was selected to design the logo. I’ve been a part of the group since their first meeting back in 2005. I’ve met some of my favorite clients from this group.

I presented the group up to five options to choose from. The final result was a combination of a few sketches. The group was drawn to the seal feel of the rounded logo. For me the center image represents a cog… symbolizing businesses working together. I used transparencies of lighter to darker colors of the teal color to represent different stages of business each of us represent. Our members range from long standing business to start ups. The small white dotted line around each section represents a pathway to success.

And stay tuned… I’m part of our new website as well which will be www.winchautauqua.org

Filed Under: Logo / Corporate Id, Portfolio Tagged With: win

OB Counselor Project

2011

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What a project it turned out to be! Since October I have been very busy with a new client’s product launch. I had to wait for the actual launch to share any information because it was top secret but I was given the OK this week to share the final pieces on my portfolio.

A little bit of history…I received a call from a doctor, Peter Levinson MD, MBA, from Erie Pennsylvania who wanted me to design a website. In itself there is nothing too strange about the request but along with that he wanted me to help create a look for a program they were developing called OB Counselor. The web based program will automatically text patients updates via text message. Hmmmm…it was too interesting to pass up. The program itself was created by programmers in New York and Ohio. I only provided the look and feel for the actual program.

First Objective Logo... I never thought I would have to draw so many fetuses!

Next Step: Business Cards. These don't show the final piece. The logo on the vertical has metallic foil feature to make the cards pop.

Here's the trifold brochure that will be used at trade shows

A Postcard Mailer to all the attendees. We also used this to come up with a trade show black and white ad.

Take a minute and peak at the website. It was done in wordpress so the client could make updates as he needed.

Here's a little behind the scenes of the healthcare text program.

Filed Under: Advertisements, Brochure, Business Cards, Logo / Corporate Id, Portfolio, Postcards, web Tagged With: OB Counselor

A New Identity for SDM

2011

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SDM Management group of Jamestown NY needed a new logo design for their business. The logo was to be based on a drawing that had been used in the past.